| Subprograma
Media Acción Tipo de actividad Paises participantes DE,UK,FI,CZ,IT,RS,IE,PT
Fechas de inicio y fin Estado del proyecto finalized Subvención
Coordinador REELPORT GMBH DE
|
AVA Video on Demand service (short: AVA) is delivering European films to European public and educational libraries via the internet.AVA is a collaboration of the reelport GmbH with Film Festivals, public libraries and distributors. AVA receives curation of great festival films and provides film access to libraries in their countries of origin. The festivals in return receive better exposure for their festival programs. Libraries are able to show great films at a time when DVDs and BluRays die and new audiences are developed for films rarely seen outside festival screenings.By the end of 2019, we can conclude that this concept worked very well for the libraries and for the curation of films, but was successful only for countries where direct marketing to libraries by the festivals was implemented. As a consequence, we have a great selection of festival films on our platforms, we run successful library partnerships in some countries, but in other countries we were less successful.In technology we underestimated the effort of moving from a B2B video platform that we operate since 2004 to a B2C platform for AVA. The necessary changes were so significant that they practically led to a complete relaunch of AVA: from content ingestion via encoding and hosting to playout, all the modules and the infrastructure had to be completely re-worked to allow for playout of films to thousands of users across Europe. Still, we managed to set up the overall platform within the budget. Now AVA is fully operational.In our application we anticipated partnerships with commercial companies as we had already noticed we would need additional help for sales to cover the European continent. After some research, we entered into a partnership with “The Festival Agency”. Based in Paris, Barcelona and LA, TFA covers all markets that are difficult for AVA to access from Berlin. TFA is not only contributing their sales expertise to marketing AVA to libraries in Spain, Portugal and France, and, potentially, the US but they are also contributing films to the platform. Finally they helped AVA with their expertise in License Management and reporting. The focus of marketing for AVA is the great selection of predominantly European films. Selected from programs of our partner festivals, we have planted AVA firmly in the world of arthouse cinema. A total of 818 films are available on AVA overall (see list of titles in the Annex). With “Winter Sleepschlaf» («Kış Uykusu»), which won the Palme d´Or and the FIPRESCI Prizein Cannes, or “Fire at Sea»(«Fuocoammare»), which both won the Golden Bear atBerlinale we present outstanding festival darlings. However, films with high local appeal such as “Berlin Rebel High School” have the most success on the platform.From a dissemination point of view AVA is very successful in Germany and Serbia, quite successful in the Czech Republic, Ireland and Portugal but less successful in other European? countries. The most positive results for AVA come from Germany. With 104.427 Euro we generated a significant income in 2019 alone. As we concluded a 3-year deal with our main library partners, this income can be counted upon for future developments. We also managed to expand to other German speaking territories as we agreed with the University library of Bern in Switzerland to launch a platform in the first quarter of 2020. Also in Serbia we have concluded an agreement with the Belgrade city library with a volume of 6.000 Euro, which is a significant amount and a sign of appreciation for Serbia.Finally, for all our libraries, we have launched eu.ava.watch, a VoD service accessible to all our partner libraries in the European Union. It includes a wide selection of feature, documentary and short films with the licenses cleared by the AVA festival partners. With ava.eu.watch we were successful in launching one of the very few real EU – wide VoD platforms. Overall, we are poised to grow across Europe in 2020. |