DOK.Incubator Workshop

The dok.incubator workshop is based on an individual tutoring of the whole creative teams (director, editor, producer) under the supervision of experienced editors, producers, sales agents, PR and marketing experts in order to reach the finest dramaturgy of the final cut, while building a clever distribution and marketing strategy. Sharpening the editing, emphasizing film´s international potential and introducing the new distributional opportunities online, the workshop aims to support high quality documentaries to break into the international market and meet audience world-wide.

dok.incubator fills a gap in the professional European documentary training chain and provides carefully curated training for teams, combining both creative and business side in the post-production stage. Practical training (learning by doing) enables the participants to accomplish work on films they often started through other MEDIA-supported training programs, and to become international players.

Each year, during the series of three workshops, eight creative teams prepare effective SWOT analysis, elaborate the plan for the international PR and brand positioning, learn how to engage their audiences and prepare made-to-measure strategies for release, distribution and campaigns of their projects across the platforms. The participants are fully aware of the posibilities of the digital single market after the workshop. They count on Video and Cinema on Demand, multiply festival release, they are prepared for simultaneous TV-cinema-online release events. Alumni also learn how to approach the communities interested in the topics of their projects. They effectively plan film distribution strategy, combining cinema, gallery events, pop-up screenings and other forms of alternative distribution. They learn how to use online marketing and PR,blogs and discussion forums, social media, gain knowlegde of how reach publicity within the relevant online media, prepare viral marketing and list of key words for online campaign. dok.incubator workshop prepares its participants to become significant international players on the audio-visual market with all its current demands.

After the training cycle, dok.incubator continues to support the alumni in marketing and distribution through follow-up networking activities and targeted PR releases to ensure their success on both European and international markets.

Workshop structure:
1st Session: May – DRAMATURGY, AUDIENCE
Starts with screenings and dramaturgical analysis of the participating projects, provides intensive editing sessions. The producers work on positioning of their film on the market, developing a unique selling point, targeting the audience and preparing first drafts of films’ marketing strategy.

2nd Session: June/July – MARKETING AND DISTRIBUTION STRATEGY
First test screenings in the presence of industry decision-makers, who give feedback on the narrative structure, release strategy and the sale potential of the films. The participants design a detailed distribution plan and finalise marketing outcomes in accordance with the target audience: texts, visuals, trailers.

3rd Session: September – FINAL SALES PACKAGE, PRESENTATION
An exclusive showcase of the works-in-progress, which is followed by individual meetings with key European broadcasters, sales, festival selectors and distributors. This session focuses on the film packaging and on the future steps of the projects, their sales and festival possibilities and specific offers.

http://dokincubator.net