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Media Acción Tipo de actividad Paises participantes DK,SE,AT,EL
Fechas de inicio y fin Estado del proyecto finalized Subvención
Coordinador EUROPEAN DOCUMENTARY NETWORK DK
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Moving Docs distributes European documentaries by combining screenings with innovative and targeted online distribution and marketing. It achieves this in partnership with screening partners across Europe, media organisations, relevant institutions and foundations, community groups, sponsors etc. Moving Docs uses these inter-cultural and international partnerships to achieve cross border and cross language distribution, tackling the limited availability of European documentaries across language and market barriers.
In 2017, Moving Docs carried out outreach campaigns around two documentaries (Free Lunch Society and Dolphin Man) and created educational content around a third documentary (Ultra), as well as screening a catalogue of 22 additional films. Each campaign identified and targeted specific audiences through social media campaigns and partnerships with international media networks such as ARTE and non-profit organisations like WWF and the Basic Income Earth Network. All presented films were linked to contemporary issues with immediate relevance to a European audience. Around Free Lunch Society, Moving Docs explored the proposals for a universal basic income for all citizens, for example by transmitting debates live on Facebook, and by producing an animated video that was widely appreciated and shared by partners. The Dolphin Man campaign shows audiences how they need to immerse themselves in the environment in order to truly appreciate, respect and preserve it. The campaign included an immersive VR experience, two photo competitions and even the adoption of a dolphin. For Ultra, educational materials were prepared such as an educational version of the film, for children aged 10+, and lesson plans for History and PE, in English, Greek, German and French. All 25 Moving Docs films were distributed across multiple media platforms including theatrical, community, educational, television, print and digital. A total of 5,228,493 people were directly reached through documentary screenings and distribution (e.g. VOD, TV), and on top of this comes the significant reach through the websites and social media accounts of Moving Docs and all of its partners. Furthermore, Moving Docs advocates that documentaries need to be judged not just by box office revenue or audience numbers but also by the changes they help achieve in society and in the environment. Moving Docs films chosen promote cultural diversity and cinematic qualities of European documentaries, whilst also promoting European values such as tolerance, equality and the universal rights to education and privacy. Besides screenings and promotion Moving Docs 2017 activities included extensive research about audience development, new platforms and strategies. All research and findings were shared through interactive workshops, meetings and regular communication amongst European professionals and the Moving Docs partners from Autlook Filmsales (Austria), DocPoppies (Belgium), Dokudom (Bosnia and Herzegovina), Lemesos International Documentary Festival (Cyprus), Doc Lounge (Denmark, Finland, Norway and Sweden), Berlin Documentary Film Club, DOK.fest Munich and Rise and Shine (Germany), CineDoc (Greece), Doc/it (Italy), MakeDox (Macedonia), Against Gravity (Poland), Five Stars Film Distribution (Serbia), Demiurg (Slovenia), DocsBarcelona (Spain), Istanbul Modern Cinema (Turkey), Take One Action (United Kingdom) and EDN. |