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La Junta > Agricultura, Ganadería, Pesca y Desarrollo Sostenible > Áreas de actividad > Desarrollo Rural > DIH Andalucía Agrotech [Hubs de Innovación Digital]. Español // English

3. What is the Andalucía Agrotech DIH ?

Andalucía Agrotech Digital Innovation Hub (DIH) is an ecosystem created to help companies in the digitization process of the agri-food sector. This hub gathers the needs of the agri-food sector, technological services provided by ICT companies, the innovation capacity of knowledge agents and public programmes promoted by the public administration to provide support. The Andalucía Agrotech DIH has been designed to be an instrument to speed-up the implementation of digitization in the agri-food value chain and to provide, in the first phase, the necessary training.

We are all aware that Internet and new digital technologies are changing the way we interact and do business. Therefore, the agri-food sector and its value chain must also take part in this digital transformation to remain on the markets and to contribute new solutions to the challenges that the agri-food sector faces.

The experience of the sector in the incorporation of innovation is a good starting point but it is necessary to support this process using the Andalucía Agrotech DIH in order to share experiences, incorporate knowledge, promote demonstration or favour the implementation of new work models. The dimension of the agri-food sector in Andalusia, with 300,000 farms and 5,400 agri-food industries and with a wide diversity of productions, makes necessary to look for digital solutions adapted to the characteristics and structure of this sector.

The Andalucía Agrotech DIH is a centre of activity to create, anticipate and channel digital innovation in the agri-food sector, that provides the best conditions to enable sector companies achieve business success in the long-term. It will:

  • Be an ecosystem. The Hub has to be understood as a connector and facilitator of all the actors involved in agro-technology. It is the place where the experience and know-how of farmers, livestock producers or agro-industrial experts converge with the innovative talent of technological entrepreneurs, all together with the support of the public sector, as well as with partners and stakeholders of technological and agri-food areas.
  • Be a one-stop shop. The Hub has to act as a pool of people, resources and tools (financing, talent, processes, methodologies, knowledge, employment, alliances, etc.), that is to say, it has to be the contact point for all the companies, people and actors related to the agri-food sector and to the implementation of digital technologies in this sector.
  • Be based on Competence Centres. They offer technological infrastructures, provide access to the latest knowledge, experiences and technologies to support their customers with pilot, test or experimental projects using digital innovations.
  • Provide financial or business support to implement innovations.
  • Be a platform. It will be a physical and digital platform that will enable the effective collaboration between the actors of the Hub and will make resources available to them according to the working models established.
  • Be the first regional contact point. Proximity is key to strengthen the innovation ecosystem.
  • Be a regional and international benchmark hub in the field of agro-technology. Bearing in mind the global environment currently existing, the DIH has to have a double scope: on the one hand, it must be centred on the digitization of the agri-food businesses of Andalusia and, on the other hand, it must work to connect them to other businesses at national and European levels; it must promote the cooperation of actors at regional level, but it must also be a point to generate alliances between our regional initiatives and others beyond our regional borders.
  • Be a driver of change. Boosting the digitization of the agri-food sector is a fundamental task, but not an end in itself. It is a powerful way to not only achieve the competitive improvement of the sector but also to obtain positive social and environmental impacts.


Should you have any query, please contact the following e-mail address:

¿Aún tienes dudas?

Si no encuentras lo que buscas o tienes cualquier duda, puedes contactar con la Consejería de Agricultura, Ganadería, Pesca y Desarrollo Sostenible a través del buzón de consultas o a través del teléfono 955 032 000.

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