| Subprograma
Culture Acción Tipo de actividad Paises participantes BG
Fechas de inicio y fin Estado del proyecto finalized Subvención
Coordinador COLIBRI OOD BG
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Colibri achieved the goal to promote cultural and linguistic diversity within the EU and distribute quality titles in Bulgaria. The wide promotion and the presence of some of the authors made it possible for the project to reach a larger circle of readers and contributed to its success. As a result of all activities the popularity of the authors and their works in Bulgaria is much more palpable, recognizable and admired. The project encompasses 10 fiction works representing 8 countries and 8 languages. It relies on the long-term purpose of dissemination of the EU values by favouring emerging talents from less known literatures (Ireland, Catalonia, Croatia, Macedonia) and emphasizing on minority languages (Catalan, Croatian, Macedonian, Polish, Dutch). All 10 books have digital editions, reaching public with different reading habits and «digital natives».The implementation of the project covered all relevant marketing, advertising and PR practices, the proper commercial approaches and a number of instruments with long-term effect in order to evoke interest and awareness, inform potential readers about the works, and build attitude for the culture of authors’ countries. Here are some of the activities: participations in Sofia Spring Book Fair, Sofia International Book Fair, visit and presentation of authors and translators in Book Fairs in Plovdiv, Varna and at the Festival of Arts Apolonia, Sozopol; premieres of all the 10 books and meetings with the reading public; TV broadcasts and radio spots; various outdoor and indoor advertising; interactive and virtual PR, including screen advertising during events; comprehensive advertising in social networks; vinyl advertising banners; banners for websites; public transport advertising; press releases, publications and other materials for media; reviews of bloggers and critics; merchandising at the points of sales, promotional campaigns with discounts to encourage the demand; producing trailers. |